Where we are

— 2-minute read

By Wout

Quiet on the outside, busy on the inside.

We added this blog for updates with more depth than the newsletter. Here’s where things stand.

The past few months went into foundations: sign-up and sign-in flows, emails, uploads, payment integration, all the unglamorous plumbing. Nobody sees this work. It’s the work that decides whether Fluck still runs years from now.

We also made it official. Fluck is a registered company as of 1 April. Yes, that date, no joke. So it’s no longer a side project.

Now we’re building the app and it’s starting to feel real. First screenshots are coming in next month’s post. Rough, not final, but enough to show you where we’re heading.

That’s the gist. Keep reading for specifics on what’s done, what ships when, when beta opens.

#For the geeks

#What’s working today

  • Accounts: sign up, activate, sign in, reset password, optional 2FA.
  • Automatic emails (activations, password resets, receipts), all written, styled, and sending.
  • File uploads, reliable and ready for real use.
  • Payments via Mollie (a European processor), ready to go live.
  • Newsletter integration with EmailOctopus (also European), ready to connect.
  • Websites in English, Dutch, Spanish, French, Italian, or German from day one. More languages will follow.
  • Sensitive data encrypted in the database.
  • Strong bot protection.
  • Behind-the-scenes tasks (sending emails, resizing images) running reliably.

Some of these look simple but aren’t. We want Fluck to be easy to self-host without forcing you to pay for a bunch of external services on top. That means building most of it in-house.

#What’s next

Dates may shift a little, but the rough plan:

  • End of April: core content management. Pages, blog posts, portfolio projects, products.
  • Mid-May: the drag-and-drop page builder. The part where you get to make your site feel like yours.
  • End of May: shop payments, analytics, newsletter, and shipping all wired together.
  • June: we start using Fluck ourselves to rebuild our own sites. First invites go out to the waitlist.
  • August: open beta, no invite needed.
  • End of 2026: version 1.0, plus the first self-hostable release.

That’s it. See you next month.

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