The Ethical Move
We signed The Ethical Move pledge, a public commitment to marketing that doesn’t rely on tricks. No fake scarcity, no dark patterns, no manufactured urgency. It’s how we wanted to approach Fluck’s marketing anyway, and now our name is on it.
Part of signing the pledge is writing your own statement of intent. Here’s ours:
For nearly a decade, we held the idea to create a better website builder for artists, designers, and makers. One that’s straightforward to set up and use, without being too restrictive. We never felt the time was right, until now, with Big Tech exploiting creatives to sell more ads and shoving AI into every possible interface.
We want to make a safe space where creative people can build and maintain their online presence while keeping full control and ownership over their work and data. A space that is naturally resistant against enshittification by staying independent, open sourcing the code, and making it super easy to self-host for those who want complete sovereignty.
The internet is what we make it, and this is our contribution to making it a better place.